Hook score
First-second context, face presence, and opening motion.
Product
Lunexo reviews creative mechanics — opening strength, sustain, focus drift, audio energy, and CTA clarity — so teams share a common review language.
First-second context, face presence, and opening motion.
Predicted ability to hold attention across the full clip.
Moments where viewers may leave the frame or lose context.
Voice pacing, music lift, and on-screen call-to-action timing.